TowTimes.com - AAA Nebraska Launches “Move Over for Me” Campaign

[TowTimes]

Source: AAA

AAA has long been an advocate for “Move Over” laws, requiring drivers to slow down and move over for emergency responders on the roadside, yet there continues to be an alarming number of fatalities. Nearly 350 people are struck and killed outside a disabled vehicle each year, and roughly a quarter of motorists don’t know that Slow Down, Move Over laws exist in their state. AAA Nebraska hopes to broaden the law and educational efforts with its new “Move Over for Me” campaign that asks drivers to move over for all motorists stuck on the roadside as well as first responders.

“For years, Slow Down, Move Over efforts have focused on emergency responders, and it’s critical that we continue to protect these individuals who come to the aid of motorists,” said Brian Ortner, Public Affairs Specialist for AAA Nebraska. “But as motorists get flat tires, break down, run out of gas, or find themselves otherwise in trouble at the roadside, they also face the dangerous elements of high-speed traffic and need the same protection.”

A new survey by AAA finds that 97% of motorists are concerned about vehicles passing at high speeds when they are stopped on the side of the road. This coupled with the rising number of roadway fatalities reinforces that motorists need to slow down and move over for all vehicles on the roadside, regardless of if it is an emergency vehicle or tow provider with flashing lights or a disabled vehicle belonging to a driver with their hazard lights on.

AAA hopes to increase awareness of existing Move Over laws with its “Move Over for Me” campaign, beginning in October. The Auto Club Group has created advocacy messages featuring familiar roadside scenarios like getting a flat tire, engine trouble, or running out of gas. This campaign will appear on social media, at events in our communities, on service vehicles and in AAA retail facilities. As one tow truck driver is killed every other week while working on the roadside, the campaign will also utilize AAA’s familiar service providers.

To protect emergency responders, AAA and other traffic safety advocates have led the way in getting Move Over laws passed in all 50 states and the District of Columbia. This year, AAA is also working with the Towing and Recovery Association of America to introduce a federal resolution for a National Move Over Law Day. A national day is one more way to remind drivers of the importance of paying attention, slowing down and moving over when they see others at the side of the road working or stranded with a disabled vehicle.

In a proclamation ceremony conducted on October 3, Nebraska Governor, Pete Ricketts, declared Saturday, October 15, Slow Down Move Over Day across the state. Nebraska’s current law Statute 61-6,378  protects roadside workers and their vehicles including first responders, tow trucks, and utility vehicles, but does not yet cover municipal vehicles, road maintenance or disabled vehicles. Research shows that nearly 350 people are struck and killed every year while outside a disabled vehicle on the roadside in the United States, in Nebraska an average of 8 people are killed.

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