Smallbusiness.chron.com published an article in 2016 on ‘Ways to Promote a Towing Business’. Craig Woodman of Demand Media discusses several ways you can get people talking and increase business.
We are all accustom to the tried and true Word of Mouth method. This is very helpful and in this industry is often extremely effective, when someone has already used a towing service. As long as the customer had a good experience then this type of marketing is great. Mr. Woodman states, “Know the areas of your service that are most important to your customers, and exceed their expectations in these areas. Completely satisfied customers will become promoters of your towing company, and tell others about their experiences”. But when something bad happened, and let’s face it, most of the time when a customer calls you things aren’t all that good for them, there can be some serious repercussions. So what else can you do?
Today one of the greatest strategies available is the world of Social Media. When used effectively, and it isn’t hard to do, you can increase business far faster than you imagined. There are a few tricks to keep in mind when looking at Social Media Marketing. First off, figure out what mediums are best suited to your content. We all know of Facebook and Twitter. Both are widely used and will get your message out, but remember they do it in very different ways. Also, if you are looking at catering to more business customers then LinkedIn would be a good route. Have a little fun with things in YouTube. These are just a few of the bigger sites, look around for others to fit your needs.
Next, figure out what content is pertinent to your customers. Some of this will depend on the cliental you are working for and some will be the platform you are using. Facebook is a great place to promote your business and give advice. You can post pics of successful tows, and customers can comment on the service. Twitter is a great way to get a blurb out about what you are up to and where you are at. Pass on quick info and links to things like weather or road closures. LinkedIn is where you promote your business’s resume and share professional content. YouTube is great for cat vids but you can also create very influential content there to help you build business. Record a recovery, produce how-to videos that customers can learn from. Shares stories about the industry and your business.
No matter what route(s) you take, start out with a plan. Who are your customers? What do you want to accomplish? What resources do you have available to you? What platforms fill your needs the best? These are some of the questions to ask yourself. Then come up with content that is relevant to your customers. One of the hardest steps is just doing it, so go start. Finally, monitor the progress and keep posting. You will become extinct if you don’t keep up with it. And remember, you can change things up, try different content and delivery methods. Mr. Woodman finishes up with “Social media marketing may be inexpensive, but consider the time spent in these pursuits as part of the cost”.