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    "The Professional Look" - Food for thought by Ken Cruse


    TowZone

    16 Oct 2002 20:17 by Ken Cruse

    "The Professional Look" - Food for thought

    We live in a fast-paced world and sometimes I am not sure if I like it that way. We all have a choice; we can go along with the crowd or cut out and go our own way.

    At first, pierced ears were only on females. Then there was one earring on guys. Now, some guys & grils look like they had a fishing tackle box blow up in their face. Again, that's a choice. Still when working with the public, as we do in this industry, we should be aware that some of this hardware could be and should be left at home before you come to work.

    Dress code. Do we still have one? I am not sure anymore. It used to be that men removed their hats when they were inside a building. Now I see them in restaurants, hotels and banks with them left on. This year I saw a person sitting at the head table at the Tow Show Banquet and Awards Night with his ball cap on. Why did no one there tell him that he should remove it? Are we getting so laid back that we choose not to ask people not to do things that offend us?

    I see people getting their well-deserved awards in daily working attire. Yes I know some may not own a suit, although this is rare in today's age. A shirt, tie and dress pants still go a long way. Your new football or baseball jersey doesn't belong at banquets and award dinners.

    We do know how to dress but have we become so complacent that we don't care? I think we just need a check up from the neck up! It is not only individuals in the towing industry that don't dress well. Look at the bank managers and schoolteachers: these are the people that used to dress up to come to work.

    I am not saying we all do this, but if enough people dress down then it becomes the norm. We think that it is ok when it is not. What would you think if you went to see a lawyer and when you arrived for your appointment, he was at his desk wearing a t-shirt with a logo on it? We just assume lawyers know how to dress for business because that is what we are accustomed to seeing them in, and yes, we do think of them as professionals. We all would like to think of ourselves as professional, but do we conduct ourselves as such? Unfortunately, not all the time. We are quick to tell people that we are professional, that we could have done that job faster, better, and for less money then the other guy. Maybe when we stop telling people we are professional, we will become what we want to be.

    With all that said, we can do better. The world is watching and we are all leaders in this great industry we call towing. So let's make a strong effort in this fight to do better business and dress for success.

    Ken Cruse
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